My Cause My Cleats

Each season, NFL players, coaches and staff display custom and creatively designed cleats to elevate important causes and nonprofit organizations for the My Cause My Cleats campaign.

Now in its tenth season, the initiative is an opportunity to highlight the collective influence the NFL family has in communities across the world, while uplifting player voices to drive meaningful change.

More than 1,800 participants are highlighting social issues and nonprofit organizations on their cleats during games in Weeks 12 and 13. This year’s causes include topics ranging from cancer prevention and disease awareness, mental health resources, youth empowerment, social justice efforts, military appreciation, and more.

Commitment to Causes

My Cause My Cleats allows players to express their commitment to the causes that are most important to them.

“Our players are passionate supporters of many charitable causes and serve as changemakers in their communities," said NFL Commissioner Roger Goodell. "We are excited to build upon last year's success and work with our players to expand this unique platform that enables them to raise awareness for causes they support.”

This year, fans can get in on the impact too. Visit NFL.com/MyCauseMyCleats to learn about each player’s story, bid on their cleats (100% of the proceeds go to the player’s cause), and support the charities making a difference in communities.